How to Pitch Bloggers with PR
In her blog “What’s next?”, B.L. Ochman posted her MarketingSherpa interview on “How to pitch bloggers with PR”:
“If you are pitching a case study, provide just the summary. With other queries, send two or three enlightening sentences. If she needs more information, she will let you know. Include enough white space for easy reading and make sure that your pitch has a heading and is written well.”
Also interesting: Ochman’ s “Nine ways not to pitch.”
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In her blog “What’s next?”, B.L. Ochman posted her MarketingSherpa interview on “How to pitch bloggers with PR”:
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